As I write this there are 3 more sleeps until we farewell 2023! It has been a big year at Imagine That and as I reflect on the past 12 months, I can look back with pride at where we have come in a short space of time. 

Some of the highlights of the year include my opportunities to travel and mix pleasure with many fun and inspiring business projects! 


We kicked off our year with the first fashion shoot in beautiful Bali to showcase our designs and collections. 





 I headed over to the Eastern States to Queensland on a sourcing and inspiration trip as well as a mini photo shoot on the shores of the idyllic main beach Noosa. Spending a week in Noosa really inspired me with its scenic beauty, the relaxed and healthy lifestyle and of course all of those gorgeous boutiques! 





The next sourcing trip, this time back to Bali, Indonesia which incorporated another fashion shoot in the stunning island paradise that is Bali. 







I swapped the heat and mayhem of Indonesian sourcing for city time in Melbourne Victoria to meet new Australian suppliers. This trip highlighted for me that we were at the perfect time to re-invent Imagine That. From there our mini rebrand to Imagine That Lifestyle was born, and our new resort style clothing collections were ordered ready to be launched into the store in October 2023. Here I am inspecting the new merchandise, with my beautiful twin sister as my trusty fashion comrade. 





Another fashion shoot in Bali with imagery across our collections that features our 'Modern Boho' vibe.  Here I am curating (and joining) the shoot with my model Nicky Arthur who is also my Bali bestie! 



We launched resort and lounge clothing styles into our store and online, to an overwhelmingly fantastic response from our customers! 




I revisited my Indonesian suppliers and inspected more sample designs for our own Imagine That lifestyle linen clothing range. I am so excited to be in the midst of creating our own lifestyle collection for 'The Modern Boho' which will feature pieces that are influenced by past fashion eras yet are sophisticated and contemporary for today's relaxed lifestyle. Stay tuned.....:) 



I rounded off the year on a high note, with an incredible photo shoot in Perth to capture the essence of our signature style 'The Modern Boho'. 



 Our mission

To create collections that inspire you to feel relaxed and comfortable whilst at the same time look effortlessly put together...whether that be in fashion or your own home decor.




So, wrapping up 2023 I give a heartfelt thank you to all our beautiful customers for your continued support and enthusiasm for the Imagine That lifestyle brand. As always, my new collections are also inspired by you, who bring me everyday inspiration to continue to create, source and help bring original ideas in fashion and home, that enable you to live your best life!  

Jacinda X 



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